Salud bottles Chichibu miniature for CECBL - The Spirits Business

Dutch distributor Salud Spirits has partnered with the Spanish Liquor Mini Bottle Collectors Club (CECBL) to offer Chichibu 7even Gods of Fortune miniature exclusively to its members.

On 28 September 2024, during the 14th annual meeting of the CECBL held in Segovia, Spain, the official bottling of the Chichibu 7even Gods of Fortune was presented to its exclusive members as a commemorative 50ml miniature.

For the dedicated event, the Dutch and Austrian distributor produced an exclusive and limited series of 140 miniatures of the fifth edition of Chichibu’s Seven Gods of Fortune series, inspired by the God Fukurokuju.

The Japanese single malt whisky was aged for eight years in Bourbon casks. It was distilled in 2015 and bottled in 2024 at 61% ABV.

The miniature represents the design style of its original 700ml bottle, label and box. It was made available exclusively to CECBL members attending the event and non-attendants in the following days.

Manuel Viceira, a member of CECBL and coordinator of the project, commented: “I am hoping we can do more projects together with Salud’s fantastic Chichibu bottlings, especially since a miniature release has never drawn so much positive attention as this one.”

Maurice van Vliet, owner of Salud Spirits, praised Viceira’s professional approach, creative ideas, and experience in bottling miniatures: “The partnership was extremely pleasant, and I look forward to doing many more of these exciting projects together.”

The 7even Gods of Fortune series debuted in 2022. So far, the collection has five editions – Ebisu, Hotei, Bishamonten, Benzaitan, and Fukurokuju – each named after a god worshipped in Japan since the Middle Ages.

Earlier this year, Salud Spirits unveiled ‘the most limited Chichibu release ever’, Spirits of Salud: Angels Favourite.

This year in the UK, Chichibu collaborated with Roka on a whisky for the restaurant’s 20th anniversary and released its seventh annual release of London Edition.

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